Munich and Bavaria: Culture and Nature
What was the request?
The client was a Belgian marketing company, with a group of 80 people heading to Munich.
They wanted to spend five days in Munich, and other locations in Bavaria, experiencing culture, nature and local brands.
Program highlights.
Bavaria is full of mountains and lakes, so we found an idyllic lakeside hotel to serve as a base for daytime hiking and nighttime stargazing. We hit the skies in hot air balloons and drove vintage cars around the lake. And no visit would be complete without a visit from the local mayor, who opened the beer barrels for our berghütte (mountain cabin) party.
In Munich we visited BMW, FC Bayern, and other game-changing Bavarian companies to learn how they conquered the world—all while enjoying a schnitzel or two.
The outcome?
“Have you ever been on a trip where you flew in an air balloon, drove a vintage Mercedes, Stood pitch side at Allianz Arena & Met the mayor of a local village? Me neither until now!”
