Retailing in Germany
A programme that will bring you into the future of retailing at scale and sustainability. Meet innovative food producers and study Germany's retail magnets.
Retailing in Germany
Join this corporate programme and study tour to Germany on retailers, market trends, sustainability and consumer behaviour.
On this corporate programme you will get fully up to speed on what trends are going to shape the future of retail in Europe.
With a comprehensive programme participants will be presented with the latest information, tools, and forecasts in retail, FMCG’s, and novel food products.
The programme takes place in Germany in one of the large cities with a thriving retail hub: Cologne, Hamburg, or Berlin. The destination will give you the chance to view best practice cases yourself, and to study markets and methods in Germany.
The focal point of the programme is to equip you with inspiration and knowledge to navigate your future decisions by talking to experts, meeting business owners, and learning in a corporate setting, that offers connections in an otherwise competitive retail sector.
On top of all, you will return with inspiration from the cultural experiences that serves as the backdrop for this programme.
Special programmes in other European countries and destinations can be made.
Programme Overview
The programme consists of blocks of activities, learning, and workshops, which covers all main aspects, but can be adapted to your requests.
Block 1. Future Trends in Retail
Locally produced, organic & biodynamic.
With several fully bio-devoted retail chains in Germany you will have a perfect opportunity to browse and view how to cater to this segment. Get insights from managers on how to balance increasing food prices, with the ethics in sustainable, local, and organic foods.
Discount & sustainability. Merging these two concepts have been done by some of the largest discount retailers in Germany. See the business cases of how to enhance shopping alleys with sustainable products without losing sight of sales targets.
Convenience is a well-recognised yet still growing trend in retail. Gain insights about the delivery and mobility hubs in Germany’s big cities, who are expanding the market and competition with innovative ways to make food shopping and delivery even more profitable.
Block 2. Changing Consumer Choice
Turning Vegan & Vegetarian. Germans are at the very forefront when it comes to vegan and vegetarian diets. Learn how this trend has gone from niche to mainstream, and meet the hub of vegan food producers catering to this growing consumer segment that includes flexitarians.
‘Off the wagon’ - the rise of non-alcoholic drinks. Even in the beer loving country Germany the non-alcoholic trend is vibing. View cases of how to integrate and marketize the ‘alkohol-frei’ option, and taste and meet the producers of innovative non-alcoholic beverages.
New and alternative proteins. Making and offering animal-free protein sources is a growing industry with more people shifting to animal-free diets. Meet the food producers of these novel foods, and get a futuristic look at what food might turn into.
Block 3. Retail at Scale
Sourcing and ethics. Sourcing goods and making deals in a competitive and scarcity hit market presents as major challenge for big and smaller retailers. How to work with supply chains, public scrutiny, demand for transparency, and how leveraging your communication efforts can aid that.
Getting rid of plastic?
Packaging, storing, and stacking with diminished environmental impact is a consumer and policymaker favorite. Changing that in highly automatic and system-bound retail companies is a challenge. Meet experts and hear potential solutions.
Investor relations & Green Investment.
Green investment and impact venture capitalists have turned to food and tech start-ups, who will potentially solve the carbon footprint burden caused by the emissions that occur in the food system. Learn who these investments go to and why - and how this could be an opportunity for retailers to tap into.
Programme Outcome
Who can attend
This programme is perfect for retailers, food producers, and companies with a focus on food innovation and consumer behaviour.
Also highly relevant for investors, VC’s, and consultants focusing on FMCGs and the food sector.
Content &
Key Learnings
Meet manufacturers, companies, and visit stores working with retail and a sustainable agenda.
Understand future customer segments and how to move current ones.
Get inspiration on new food products, and how to navigate their potential.
Gain insights into alternative shopping spaces and distribution channels for food & retail.
Benefits &
Outcome
Connect with innovative German companies and start-ups, and make potential partnerships.
Network with similar companies working with the same challenges and agendas.
Expand your understanding of future retail and market forecasts.
Understand what will move markets and the potential policy effects.
Package
& Pricing
We offer two different types of package for this programme, which vary in price.
Full package includes the daily programme and all accommodation, transportation, and meals as shown in the dropdown boxes.
Stand-alone programme Alternatively, the daily programme and content blocks can be purchased independently.
The final price of either is calculated based on number of participants and requirements.
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A full daily programme with content covering learning, networking, experiences, and cultural sessions.
The daily programme is included in the full package or can be bought as a stand-alone programme.
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Transportation to the location is included in the full package.
The Retailing in Germany programme is optional in Berlin, Cologne, or Hamburg.
Final price for full package is depending on location. -
Accommodation is included in the full package. We offer a range of 3-5 star accommodation.
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All meals are included in the full package.
We offer meal styles and dining experiences, which can be arranged to suit different price ranges and types of cuisines.
Questions?
Please get in touch to receive a customised offer
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